Jimmy Jacobs clarifies the nature of his role at AEW and sheds light on his level of involvement with the company’s creative team. In June 2023, reports emerged regarding Jacobs joining AEW in a coaching/producing capacity, signaling a new chapter in his professional journey.
Having previously led the creative process at IMPACT/TNA, there were expectations that Jacobs would play a similar creative role in AEW. However, in a recent appearance on the Developmentally Speaking podcast, Jacobs revealed that his role at AEW is primarily administrative.
Describing his responsibilities, Jacobs said, “Mostly what I do is I format the show and organize information and communicate information. It was never supposed to be a creative role. I was burnt out at IMPACT, burnt out writing wrestling television every week, and I really didn’t want to do it anymore. My job at AEW doesn’t involve writing wrestling television; it’s far more administrative.”
Before his time with IMPACT/TNA, Jacobs worked with WWE and joined the creative team in 2015. His stint with WWE concluded in 2017 when he was reportedly released for sharing a photo on social media featuring himself with the Bullet Club during their Raw ‘invasion.’ Notably, AEW EVPs Matt & Nick Jackson and former AEW World Champion Hangman Page were also featured in the photo.
