The WWE appears poised to unveil a fresh show concept, hinted at by recent trademark applications filed with the USPTO, sparking excitement among wrestling enthusiasts.
During the December 15 WWE SmackDown tapings, sharp-eyed fans spotted distinctive branding labeled “WWE Speed” encircling the ring during two matches. Speculation arose as to whether these matches were filmed with a potential broadcast in mind, teasing the possibility of a new addition to WWE’s programming lineup.
On December 17, a trademark application for “WWE Speed” emerged, outlining its intended use for various entertainment services related to professional wrestling. This encompasses producing and broadcasting wrestling events, disseminating wrestling news, and managing a wrestling-focused website.
Fast forward to February 7, 2024, and another application was lodged, emphasizing the live production, exhibition, and distribution of wrestling events, alongside news coverage and website provision, all under the “WWE Speed” umbrella. Notably, attorney Lauren A. Dienes-Middlen is listed as overseeing the legal proceedings.
Despite these intriguing developments, specifics regarding WWE Speed’s presentation and integration into WWE’s existing programming remain shrouded in mystery. Will it debut as a standalone show or become a part of current offerings? Fans eagerly await further updates, eager to see how this trademark application unfolds in the world of professional wrestling.
